Target Audience
- Grumpiness is a widely celebrated trait of all men over 30.
- Grumpiness is thought of fondly
How many Grumps in the UK?
The market opportunity
Out of a total population of 62.2 million there is a staggering 18.192 million males over the age of 30. That's 29.2% of the total UK population*. Making roughly a third of the population eligible for a Grump gift. * Source: Office of National Statistics.
