Grumpiness is a widely celebrated trait of all men over 30
The grumpy old gits brand is the perfect male gift solution for all occasions. Grumpiness is a widely accepted and even celebrated male trait for men over the age of 30. Launched initialy into all Clinton card stores in 2007, the Grumpy Old Git brand has been successful for the past 3 years in both Father's Day and Christmas. It has also been launched in Debenhams on gifts for both 2009 and 2010 Christmas.
Where are we now?
After 3 years of success at retail, Grumpy Old Gits have partered with The Jane Eveans Licensing consultancy, who are in the process of rolling out the new brand across all categories. A host of new licensees are on board for 2011 with product development as diverse as slippers and giant Christmas crackers to Fruit and Nutter chocolate bars and Grumpy Scrump cider.
